Now this is how you do viral! Last week, this video was posted on YouTube and was linked to a site called megawoosh.com. After only a week it had over 800,000 hits on YouTube and most probably led a few thousand viewers to their megawoosh site. No branding was placed on the video but after you click on the link to megawoosh, you’ll immediately notice that the video was done for Microsoft.
The german is Bruno Kammerl and you’ll learn more about him on the site. Try using google to translate the site.
This is proof that a good way for a video to go viral is to simply ‘wow’ your audience. Branded or unbranded, if people are entertained – then they’ll be just like me and pass on the disease. Interesting huh? If I try to analyze this, its probably to demonstrate fun, ingenuity, precision and out of the box thinking – could it be that they wanted their viewers to feel that the new Microsoft Office Project 2007 has those traits? Maybe…
Bottom line, it drove traffic to the site and that’s the first step. Here’s the vid:
Get the Flash Player to see this player.
On the topic of viral, I’ve seen a couple of brands who don’t really understand how to go about it. Often times they miss the point of how videos, images or even emails go viral. I’m not an expert but if you ask me the minimum requirement is that whatever you do it should hit something in your audience whether it’s humor, fear, curiosity, etc. The trick is to find something that will ‘wow’ them and balance it out with the brand/campaign personality – quite a challenge. Focus on the emotional benefit – the take away, the buzz. Branded or non-branded – as long as it’s awesome.
Imagine if the Hayden and Katrina scandals were actually viral videos done by Bench. Huge success right? Think about it.
Monster Recommends:
If you enjoyed this post, make sure you subscribe to my RSS feed!
.jpg "batanes06 (73).jpg")
.jpg "batanes06 (72).jpg")
