Yes, you heard it right! The Best job in the world campaign scored 3 grand prixs (Cyber, PR and Direct) at the Cannes Lions. I think they deserved it. It was a brilliant campaign. Oh and that campaign was the first ever to win 3 of the most sought after awards at Cannes Lions. I wish I was there!
Anyway, here’s a link to their official entry. Talk about setting the bar… whew! I’m pretty sure that you’ll be hearing this more often from your clients… “I want something like the best job in the world campaign…”
Anyway, here’s the case study video: (prepare to be amazed by the numbers!)
Get the Flash Player to see this player.
Oh and if you haven’t heard about this campaign… you need more sun ok.
Congratulations to Ben Southall! He got the job. Lucky dude.
Monster Recommends:
If you enjoyed this post, make sure you subscribe to my RSS feed!
.jpg "batanes06 (50).jpg")
.jpg "batanes06 (31).jpg")
.jpg "batanes06 (23).jpg")
