My sister showed me this video on the most typical person in the world based on sheer statistics done by National Geographic.  Watch it and let me know what you think ok?

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The german is Bruno Kammerl and you’ll learn more about him on the site.  Try using google to translate the site.

This is proof that a good way for a video to go viral is to simply ‘wow’ your audience.  Branded or unbranded, if people are entertained – then they’ll be just like me and pass on the disease.  Interesting huh?  If I try to analyze this, its probably to demonstrate fun, ingenuity, precision and out of the box thinking – could it be that they wanted their viewers to feel that the new Microsoft Office Project 2007 has those traits?  Maybe…

Bottom line, it drove traffic to the site and that’s the first step.   Here’s the vid:

On the topic of viral, I’ve seen a couple of brands who don’t really understand how to go about it.  Often times they miss the point of how videos, images or even emails go viral.  I’m not an expert but if you ask me the minimum requirement is that whatever you do it should hit something in your audience whether it’s humor, fear, curiosity, etc.  The trick is to find something that will ‘wow’ them and balance it out with the brand/campaign personality – quite a challenge.  Focus on the emotional benefit – the take away, the buzz.  Branded or non-branded – as long as it’s awesome.

Imagine if the Hayden and Katrina scandals were actually viral videos done by Bench.  Huge success right?  Think about it.

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Anyway, here’s a link to their official entry.  Talk about setting the bar… whew! I’m pretty sure that you’ll be hearing this more often from your clients… “I want something like the best job in the world campaign…”

Anyway, here’s the case study video: (prepare to be amazed by the numbers!)

Oh and if you haven’t heard about this campaign… you need more sun ok.

Congratulations to Ben Southall! He got the job.  Lucky dude.

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Nowadays, it’s vital for brands to manage their online image and really take notice on online conversations about their brands.  It helps to participate in these social networks because your talking to people who are already interested and potentially help in convincing others.

Blank blank blank… hahaha.  Enjoy!

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