McDonald's Sign - Fat stupid happy bee

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Yes, you read that right.  The infamous “Jejemon” now has a page on Wikipedia.

Jejemon is a pop culture phenomenon in the Philippines. Jejemons are defined by Urban Dictionary as those “who has managed to subvert the English language to the point of incomprehensibility and online lynch squads.”^[1] A Jejemon is described as one of a “new breed of hipsters who have developed not only their own language and written text but also their own sub-culture and fashion.”^[2] Jejemons also imitate “gangster” like attitudes which make them similar to the English chav, Scottish ned, Irish skanger, Russian gopnik and Australian & New Zealand bogan.

What’s surprising is that it’s quite extensive.  Here’s the page: http://en.wikipedia.org/wiki/Jejemon

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PaterAnswers

Here’s the link:

http://peteranswers.com/

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Funny Pinoy Pick Up Lines

There’s this delightfully entertaining facebook fan page for funny pick up lines – pinoy style.  Hahaha, check it out and test the lines out.

http://www.facebook.com/pages/Funny-Pinoy-Pick-Up-Lines/301265616921

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YEAH BEER!

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The german is Bruno Kammerl and you’ll learn more about him on the site.  Try using google to translate the site.

This is proof that a good way for a video to go viral is to simply ‘wow’ your audience.  Branded or unbranded, if people are entertained – then they’ll be just like me and pass on the disease.  Interesting huh?  If I try to analyze this, its probably to demonstrate fun, ingenuity, precision and out of the box thinking – could it be that they wanted their viewers to feel that the new Microsoft Office Project 2007 has those traits?  Maybe…

Bottom line, it drove traffic to the site and that’s the first step.   Here’s the vid:

On the topic of viral, I’ve seen a couple of brands who don’t really understand how to go about it.  Often times they miss the point of how videos, images or even emails go viral.  I’m not an expert but if you ask me the minimum requirement is that whatever you do it should hit something in your audience whether it’s humor, fear, curiosity, etc.  The trick is to find something that will ‘wow’ them and balance it out with the brand/campaign personality – quite a challenge.  Focus on the emotional benefit – the take away, the buzz.  Branded or non-branded – as long as it’s awesome.

Imagine if the Hayden and Katrina scandals were actually viral videos done by Bench.  Huge success right?  Think about it.

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I’m sure that the magic of photoshop had something to do with this (if not, cool!).  I don’t mind owning one if ever they manufacture cute little vehicles like this.  Hahaha. Enjoy!

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This is a collection of leave letters and applications written by people in various places of India ….

1. Infosys, Bangalore : An employee applied for leave as follows:
Since I have to go to my village to sell my land along with my wife, please sanction me one-week leave.

2. This is from Oracle Bangalore:
From an employee who was performing the ‘mundan’ ceremony of his 10 year old son: ‘as I want to shave my son’s head, please leave me for two days..’

3. Another gem from CDAC. Leave-letter from an employee who was performing his daughter’s wedding:
‘as I am marrying my daughter, please grant a week’s leave..’

4. From H.A.L. Administration dept:
‘As my mother-in-law has expired and I am only one responsible for it, please grant me 10 days leave.’

5. Another employee applied for half day leave as follows:
‘Since I’ve to go to the cremation ground at 10 o-clock and I may not return, please grant me half day casual leave’

6. An incident of a leave letter
‘I am suffering from fever, please declare one day holiday.’

7. A leave letter to the headmaster:
‘As I am studying in this school I am suffering from headache. I request you to leave me today’

8. Another leave letter written to the headmaster:
‘As my headache is paining, please grant me leave for the day.’

9. Covering note: ‘I am enclosed herewith…’

10. Another one:
‘Dear Sir: with reference to the above, please refer to my below…’

11. Actual letter written for application of leave:
‘My wife is suffering from sickness and as I am her only husband at home I may be granted leave’.

12. Letter writing: -
‘I am in well here and hope you are also in the same well.’

13. A candidate’s job application:
‘This has reference to your advertisement calling for a ‘ Typist and an Accountant – Male or Female’…As I am both(!! )for the past several years and I can handle both with good experience, I am applying for the post.

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